Where is Your Audience in the Buying Cycle? If your prospective customer is in the early stages of the purchasing cycle (perhaps he is only just realized he’s a problem he desires to solve), then he could be searching for more information about just how others have solved the same problem. The marketing methods you work with getting in front of him (articles, blog post, educational videos) are meant for taking care of him understand his problem, and not towards getting him to pull out his credit card on the spot.
If your potential customer is in the decision-making phase of the purchasing cycle, then utilizing Website Marketing that show him how your solution functions, and creating a romance of trust and respect with him, will point you to use nurturing techniques like free webinars, phone calls and private emails.
Want to learn more about the buying cycles and precisely how you have to market differently to each kind of prospective customer depending on the place they’re in the cycle? Pick up my free Discover the Missing Link ebook. It’s geared towards selling to small business managers, though the information in the ebook is quickly adjusted to selling to the general public.
Marketing Products Versus Marketing Services. If you are marketing products, then you need a different mix of advertising methods compared to when you are selling services. Before dealing with me, one of my private clients tried using the same advertising techniques to sell both the services of her and the products of her – with poor outcomes.
People purchase services (such as consulting services, martial arts classes as well as mastermind groups) differently than they buy items. Hence, you want a unique advertising campaign plan for marketing your services and a completely different marketing campaign program for selling products, even in case you are selling to the same market. Additional Things to consider. Also important are the goals of yours, the specific product or service you’re selling, the timeline of yours to implement this marketing and advertising campaign plan, and the budget of yours. Budget includes both your financial budget and your time budget.
Some marketing techniques seem to be free (like networking), when in general they take a substantial degree of the time of yours — time you might be investing more efficiently elsewhere in your marketing or business. There is zero “one magic marketing technique” which will guarantee you results. There are certainly best practices and methods which have performed well for others in xcfjjk businesses, though I’ve never ever seen a situation in which an internet business merely needs one marketing strategy to satisfy their entire marketing/sales requirements. Start with four or even 5 marketing and advertising techniques, master them, and after that add brand new ones as needed.
Within each major category of advertising techniques, like social media marketing, there’s a plethora of specific methods to pick from. By knowing your audience, the time of yours and money budgets, and your goals — and testing your results — you will ultimately choose the most effective strategies that you can use again and again.
Choose your marketing strategies based on the above criteria, and after that track the results to discover which ones work most beneficial for you…and the audience of yours. The sales/marketing funnel model truly does not captures the people that are susceptible to purchase from you because they were referred by someone they believe in. I’ve had lots of coaching/consulting consumers buy my 90-day, one-on-one program without actually having been on my mailing list at all, but as an alternative having heard great things about me from a fan. I’ve also had individuals on the mailing list of mine for 5 years who finally decide to head out for a teleclass with me. As long as the marketing strategy of yours allows individuals to enter your product/service mix at any point they want, it is a viable strategy.
Note: I go into more detail about these designs, and also how to choose the right advertising and marketing method for the right model stage in my Marketing Planning class, which will be offered once again this year. Take the time to find out more about these models, understand how the audience participates in them, then develop a model for the own business of yours. It will give you insight and clarity, and permit you do plan your marketing in a more powerful and effective way.